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Marketing

Acquisition, channels and the work that turns attention into revenue.

A woman sitting in a car, looking at her phone.Marketing

Meta Ads for B2B and high-ticket services in South Africa: how to scale profitably

How South African B2B and high-ticket service businesses use Facebook and Instagram ads: when Meta works, campaign structure, creative, lead quality, the Conversions API and budgets.

4 min
Two people reviewing printed charts at a table.Marketing

Marketing attribution: how to know which channels actually produce revenue

Why last-click reporting misleads budget decisions, which attribution models remain in Google Analytics 4 and Google Ads, and how to connect marketing to the revenue in your CRM.

3 min
A customer photographing a bakery display with her phone.Marketing

WhatsApp Business marketing in South Africa: from ad click to sale

How South African businesses use WhatsApp to sell: the Business app versus the Business Platform, click-to-WhatsApp ads, automated qualification, CRM integration, costs and POPIA consent.

4 min
A laptop and desk lamp on a desk at night, city lights through the window.Marketing

Google Ads in South Africa: a working guide to costs, campaigns and spending well

How Google Ads works, what it costs in South Africa, which campaign types to use, how to measure properly and where budgets quietly leak.

5 min
A team meeting around a wooden table in a co-working space.Marketing

How to choose a digital marketing agency in Johannesburg

What a digital marketing agency should do for you, what it costs in South Africa, the questions that reveal a good one, and the warning signs to walk away from.

4 min
A view over a city from a hilltop.Marketing

Digital advertising across Johannesburg, Pretoria and Midrand: how to target Gauteng

Why Gauteng is several markets rather than one, how to structure Google and Meta campaigns by area, which channels suit which goals, and what digital advertising costs.

4 min

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