Growth • Social Media
Social MediaPresence with a commercial purpose.
Channel strategy, content and community managed as a demand channel, not a content calendar.
In short
What is Social Media?
Social media marketing uses platforms such as Facebook, Instagram, LinkedIn and TikTok to attract and convert customers. Lulonke runs social media as a demand channel rather than a content calendar: channel strategy, content production, community management, social commerce and performance reporting tied to enquiries and sales.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Education, Growing Businesses
- What it includes
- Channel strategy, Content production, Community management, Social commerce, Performance reporting
- Investment
- From R9,500 – R18,000 / mo
- Timeline
- Month-to-Month (3-Month Initial Horizon) · Dedicated Senior Media Buyer
- Where
- Based in Johannesburg, working with businesses across South Africa
Orchestrated Across Global Social & Professional Networks
Building brand resonance, community authority, and organic-to-paid conversion loops.
The problem
What problems does Social Media solve?
Most social media work is measured by how much of it happened. Posts published, followers gained, engagement rate. None of that tells a business whether the channel is worth the time it consumes.
What we do
What our Social Media service includes
Channel strategy
Which platforms deserve investment for your audience, and which are costing time for nothing.
Content production
Formats built for how each platform actually distributes content, not reposted across all of them.
Community management
Response handling and moderation, with escalation paths for anything that becomes a business issue.
Social commerce
Product discovery and checkout paths where the platform supports them.
Performance reporting
Reporting that connects social activity to traffic, enquiry and revenue.
How it works
How we deliver Social Media, step by step
- 01Audience and channel fitEstablish where the audience is and what they respond to before committing to a calendar.
- 02Build the content systemRepeatable formats and a production rhythm that survives a busy month.
- 03Publish and engageConsistent presence with active community handling.
- 04Review against outcomesCut what does not contribute; extend what does.
Proof
Who Social Media is for
This solution is applied most often in the sectors below. Published case studies for this service are in preparation — we do not put client results on the site before the client has verified them.
Investment & Scoping
Social Media pricing and timelines in South Africa
Performance Paid Media Management
Algorithmic targeting, creative fatigue rotation, and CAPI telemetry that stops ad budget leakage.
Growth Acquisition Engine
For businesses spending R25k to R100k/mo in direct ad spend across Google and Meta.
- Full campaign structure & negative keyword maintenance
- Conversions API (CAPI) server-side tracking
- A/B ad creative testing & weekly copy iteration
- Landing page conversion telemetry audit
- Live data dashboard with closed-loop ROAS
Scale Portfolio Management
For high-volume accounts spending R100k+ monthly across multi-channel funnels.
- Omnichannel orchestration (Search, PMax, Meta, LinkedIn)
- Custom creative matrix with weekly video & static refreshes
- Multi-touch revenue attribution sync with CRM
- Daily bid calibration & budget pacing management
- Direct Slack channel with senior growth strategist
Related
Related growth services
Questions
Social Media: frequently asked questions
How many posts a month do we need?
Frequency matters less than consistency and fit. We would rather publish less and have it work than fill a calendar to hit a number.
Can social media generate leads directly?
For some businesses, yes. For others its role is awareness that makes other channels cheaper. We will tell you which applies before you invest.
Do you handle negative comments?
Yes, with an agreed escalation policy so anything that becomes a reputational or legal matter reaches you rather than being handled unilaterally.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.