Growth • Search Marketing
Search MarketingCapture commercial search intent when decisions are being made.
High-intent Google Search campaigns, Bing Ads, and shopping search strategies built to capture buyer interest.
In short
What is Search Marketing?
Search marketing, also called search engine marketing or SEM, is paid advertising on Google and Bing that appears when people search for what a business sells. Lulonke structures high-intent campaigns, engineers negative keywords, runs Google Shopping and Performance Max, and optimises ads and extensions against cost per qualified lead.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Professional Services, Education
- What it includes
- High-Intent Campaign Structure, Negative Keyword Engineering, Google Shopping & Performance Max, Ad Copy & Extension Optimization, Landing Page Relevance Alignment
- Investment
- From R12,500 – R25,000 / mo
- Timeline
- Continuous (Quarterly Reviews) · Continuous (Monthly Sprint Cycles)
- Where
- Based in Johannesburg, working with businesses across South Africa
Engineered on Precision Paid Search & Commercial Query Networks
Dominating commercial query volume across Google, Bing, and YouTube with surgical bidding strategies.
The problem
What problems does Search Marketing solve?
Your potential customers are actively searching for your products and services on Google every day. If your paid search campaigns rely on broad match keywords, poorly structured ad groups, or unoptimized landing pages, you are paying for clicks that never convert into sales.
What we do
What our Search Marketing service includes
High-Intent Campaign Structure
Granular campaign and ad group architecture matching specific buyer search queries.
Negative Keyword Engineering
Eliminate wasted spend by filtering out irrelevant searches and low-intent queries.
Google Shopping & Performance Max
Optimise product feeds and smart bidding for maximum e-commerce revenue.
Ad Copy & Extension Optimization
Compelling headlines, callouts, and sitelinks designed to maximize click-through rate.
Landing Page Relevance Alignment
Align search keywords directly with focused landing page copy to boost Quality Score.
How it works
How we deliver Search Marketing, step by step
- 01Search Intent AuditAnalyze historic account performance, competitor impression share, and high-value search terms.
- 02Campaign Architecture RebuildRestructure ad accounts by buyer intent, match types, and targeted geographic regions.
- 03Continuous Bid & Copy TestingOptimise smart bidding strategies (tROAS/tCPA) alongside structured copy iterations.
- 04Conversion & Margin ScalingScale budget into campaigns delivering verified bottom-line revenue.
Proof
Who Search Marketing is for
This solution is applied most often in the sectors below. Published case studies for this service are in preparation — we do not put client results on the site before the client has verified them.
Investment & Scoping
Search Marketing pricing and timelines in South Africa
SEO & Search Dominance Retainers
Structured to capture high-intent commercial buyers without temporary hacks or low-value fluff.
Regional Market Dominance
Dominate local pack and regional commercial search across Gauteng, Western Cape, or KZN.
- Complete technical & Core Web Vitals maintenance
- Google Business Profile & local citation dominance
- Monthly high-authority commercial intent pages
- Search Console indexing & ranking telemetry
- Dedicated quarterly roadmap & strategy call
National Programmatic Authority
Large-scale keyword clusters, programmatic SEO databases, and competitive market displacement.
- Programmatic long-tail database architecture
- Multi-metro search dominance across South Africa
- Advanced technical schema & semantic entity graphs
- Backlink acquisition & industry authority placement
- Bi-weekly conversion rate & pipeline reviews
Related
Related growth services
Further reading
Guides on Search Marketing
- How to choose a digital marketing agency in JohannesburgWhat a digital marketing agency should do for you, what it costs in South Africa, the questions that reveal a good one, and the warning signs to walk away from.
- B2B inbound marketing in South Africa: building a pipeline that compoundsHow South African B2B companies build inbound demand that keeps producing qualified sales conversations: capturing intent, creating demand, qualifying leads and aligning sales and marketing.
Questions
Search Marketing: frequently asked questions
How is Search Marketing different from organic SEO?
Search marketing provides immediate visibility via paid search ads at the top of search results, while SEO builds long-term organic authority over time.
Do you manage Google Ads budgets directly?
All campaigns run inside your company Google Ads account so you maintain 100% ownership and transparency.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.