Growth • Video & Commercial Production
Video & Commercial ProductionCommercials that earn the second watch.
Scripting, filming, editing, motion graphics, voice-over and social cut-downs for commercials and promo videos, from a 15-second spot to a full campaign.
In short
What is Video & Commercial Production?
Video and commercial production is the making of advertising and promotional videos, from the first script to the final platform edits. Lulonke handles scripting, filming, editing, motion graphics, voice-over and social cut-downs, from a 15-second commercial starting at R2,500 to full commercial campaigns from R100,000.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Professional Services, Growing Businesses
- What it includes
- Scripting and concept, Filming, Editing, Motion graphics, Voice-over, Social cut-downs
- Investment
- From R2,500
- Timeline
- Confirmed at briefing
- Where
- Based in Johannesburg, working with businesses across South Africa
Showreel
Commercials and promo videos we have produced
Edited In Industry-Standard Tools, Cut For Every Platform
Professional editing, grading, motion graphics and sound, then native versions for each feed, launched and measured as ads.
The problem
What problems does Video & Commercial Production solve?
Most business video is made once and posted once. A single long edit gets cropped badly for every platform, the first three seconds never earn attention, and nobody planned how the ad would be measured. The money goes into the shoot; the results never arrive.
What we do
What our Video & Commercial Production service includes
Scripting and concept
The idea, the hook and the script written before anything is filmed, around the one thing the viewer should do next.
Filming
Production planned around the script, so every shot has a place in the edit.
Editing
Cut in Adobe Premiere Pro and colour graded in DaVinci Resolve, with pacing and sound finished for the platform the commercial will actually run on.
Motion graphics
Animated titles, product explainers and branded graphics built in Adobe After Effects, used where footage cannot carry the message on its own.
Voice-over
Scripted voice-over matched to the brand and the audience, recorded, cleaned up and mixed in Adobe Audition.
Social cut-downs
Vertical, square and widescreen versions and shorter edits, cut for how each platform shows video rather than cropped from one master. Quick-turn social edits are finished in CapCut.
How it works
How we deliver Video & Commercial Production, step by step
- 01BriefAgree the audience, the platforms, the action the viewer should take and how success will be measured.
- 02Script and storyboardWrite the script and plan the shots, so the commercial is approved on paper before production costs are spent.
- 03ProductionFilm, animate and record voice-over against the approved script.
- 04Post-productionEdit, grade, mix sound and add motion graphics, with review rounds agreed up front.
- 05Delivery and cut-downsHand over the master plus every platform version, ready to run as organic content or paid ads.
Proof
Who Video & Commercial Production is for
This solution is applied most often in the sectors below. Published case studies for this service are in preparation — we do not put client results on the site before the client has verified them.
Investment & Scoping
Video & Commercial Production pricing and timelines in South Africa
Video & Commercial Production
Priced by the production a brief needs: from a single 15-second commercial to a multi-video campaign with filming, motion graphics and platform cut-downs.
15-Second Commercial
A single short commercial for social or digital placement.
- Script and concept
- Edit with music and sound
- Motion graphics or filmed footage, as the brief needs
- Voice-over where required
- Formatted for the platforms it will run on
Brand Commercial & Promo Video
Longer commercials and promo videos with filming, motion graphics and voice-over.
- Script, storyboard and shot plan
- Filming
- Editing, colour and sound mix
- Motion graphics and voice-over
- Social cut-downs in vertical, square and widescreen
Commercial Campaign
A coordinated set of commercials produced together for a campaign.
- Campaign concept and scripts across every video
- Multi-day production
- Hero commercial plus supporting edits
- Full platform cut-down set
- Optional launch and measurement through paid media
Related
Related growth services
Questions
Video & Commercial Production: frequently asked questions
How much does a commercial cost?
A 15-second commercial starts from R2,500. Full commercial campaigns, with several videos, filming days and platform cut-downs, start from R100,000. Most projects sit between the two and are quoted from the brief.
Do you write the script, or do we need one?
We write it. Scripting and concept are part of the service, and the script is approved before filming starts so production money is spent on an agreed idea.
Can one shoot produce videos for every platform?
Yes. We plan the shoot so the same production delivers vertical, square and widescreen versions and shorter cut-downs, instead of cropping one edit to fit.
What software do you use?
Editing in Adobe Premiere Pro, motion graphics in Adobe After Effects, colour grading and finishing in DaVinci Resolve, voice-over and sound in Adobe Audition, stills and thumbnails in Adobe Photoshop, and quick social cut-downs in CapCut.
Can you run the ads once they are made?
Yes. Video production sits in the same growth engine as paid media and social media, so the commercials can be launched, tested and measured by the same team.
Next step
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