Intelligence • Marketing Intelligence
Marketing IntelligenceFull transparency into marketing ROI across every channel.
Cross-channel attribution, market analysis, competitor tracking, and customer lifetime value intelligence.
The problem
What this solves.
Ad platforms take credit for the same conversions twice. Meta claims a sale, Google Ads claims the same sale, and your bank account shows half of what both reported. Without cross-channel marketing intelligence, ad spend is allocated based on platform claims rather than revenue.
What we do
Marketing Intelligence in practice.
Multi-Touch Attribution
Track the complete buyer journey from initial impression to closed deal across all ad networks.
Competitor & Market Intelligence
Monitor competitor ad strategies, keyword domain authority, and digital market share shifts.
Customer Lifetime Value (LTV) Analysis
Connect channel acquisition costs directly to long-term customer spend and retention.
Campaign Performance Audits
Independent evaluation of agency ad performance, ad spend efficiency, and tracking integrity.
Audience & Segment Profiling
Identify high-converting customer attributes to inform targeting and messaging.
How it works
The method.
- 01Tracking Audit & FixVerify server-side tagging, conversion tracking, and parameter consistency.
- 02Attribution ModelingBuild multi-touch attribution models to isolate real channel contribution.
- 03Market AnalysisBenchmark channel benchmarks, competitor positioning, and untapped category demand.
- 04Ongoing Intelligence OpsProvide weekly intelligence insights to adjust budget allocation based on marginal ROAS.
Proof
Where this has been built.
Ekashop
The township marketplace.
A multi-sided marketplace unifying spaza shops, township kitchens, liquor outlets and local apparel brands with delivery drivers and buyers — inventory, logistics and payments in one system.
View Case StudyInvestment & Scoping
Delivery and commercial clarity.
WhatsApp Conversational AI Agents
Ground-truth RAG conversational agents integrated directly with WhatsApp Cloud API and your CRM.
Support & Lead Qualification Agent
Automate 70%+ of inbound customer inquiries, quotes, and lead qualification on WhatsApp.
- Meta Cloud WhatsApp Business API integration
- Grounding on company SOPs, pricing, and FAQ documents
- Automated lead qualification & CRM pipeline sync
- Deterministic tool execution (order tracking / bookings)
- Seamless human agent escalation with full chat history
Related
Others in the intelligence pillar.
Questions
Straight answers.
Why do Meta and Google Ads show different conversion numbers than our CRM?
Ad networks rely on lookback windows and click attribution that claim credit aggressively. We reconcile these discrepancies against actual CRM revenue.
Does marketing intelligence require custom tracking cookies?
We utilise privacy-first, server-side tracking (CAPI) and first-party data structures compliant with POPIA and GDPR.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.