Intelligence • Marketing Intelligence
Marketing IntelligenceFull transparency into marketing ROI across every channel.
Cross-channel attribution, market analysis, competitor tracking, and customer lifetime value intelligence.
In short
What is Marketing Intelligence?
Marketing intelligence is the analysis of which channels, campaigns and customers actually produce revenue, set against what competitors and the market are doing. Lulonke delivers multi-touch attribution, competitor and market tracking, customer lifetime value analysis and campaign performance reporting for South African marketing teams.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Professional Services, Growing Businesses
- What it includes
- Multi-Touch Attribution, Competitor & Market Intelligence, Customer Lifetime Value (LTV) Analysis, Campaign Performance Audits, Audience & Segment Profiling
- Where
- Based in Johannesburg, working with businesses across South Africa
Connected Across Leading CRM & Multi-Touch Attribution Hubs
Connecting spend data directly to CRM pipeline velocity, pipeline stages, and closed-won revenue.
The problem
What problems does Marketing Intelligence solve?
Ad platforms take credit for the same conversions twice. Meta claims a sale, Google Ads claims the same sale, and your bank account shows half of what both reported. Without cross-channel marketing intelligence, ad spend is allocated based on platform claims rather than revenue.
What we do
What our Marketing Intelligence service includes
Multi-Touch Attribution
Track the complete buyer journey from initial impression to closed deal across all ad networks.
Competitor & Market Intelligence
Monitor competitor ad strategies, keyword domain authority, and digital market share shifts.
Customer Lifetime Value (LTV) Analysis
Connect channel acquisition costs directly to long-term customer spend and retention.
Campaign Performance Audits
Independent evaluation of agency ad performance, ad spend efficiency, and tracking integrity.
Audience & Segment Profiling
Identify high-converting customer attributes to inform targeting and messaging.
How it works
How we deliver Marketing Intelligence, step by step
- 01Tracking Audit & FixVerify server-side tagging, conversion tracking, and parameter consistency.
- 02Attribution ModelingBuild multi-touch attribution models to isolate real channel contribution.
- 03Market AnalysisBenchmark channel benchmarks, competitor positioning, and untapped category demand.
- 04Ongoing Intelligence OpsProvide weekly intelligence insights to adjust budget allocation based on marginal ROAS.
Proof
Where we have delivered Marketing Intelligence
Ekashop
The township marketplace.
A multi-sided marketplace unifying spaza shops, township kitchens, liquor outlets and local apparel brands with delivery drivers and buyers — inventory, logistics and payments in one system.
View Case StudyInvestment & Scoping
Marketing Intelligence pricing and timelines in South Africa
Enterprise AI & Growth Intelligence Layer
We break down the silos between ad platforms, web telemetry, CRM deals, and bank receipts, deploying custom predictive machine learning and closed-loop revenue attribution.
Key Cost Drivers
Scoping Milestones
Related
Related intelligence services
Questions
Marketing Intelligence: frequently asked questions
Why do Meta and Google Ads show different conversion numbers than our CRM?
Ad networks rely on lookback windows and click attribution that claim credit aggressively. We reconcile these discrepancies against actual CRM revenue.
Does marketing intelligence require custom tracking cookies?
We utilise privacy-first, server-side tracking (CAPI) and first-party data structures compliant with POPIA and GDPR.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.