Growth • Paid Media
Paid MediaBuy attention that converts.
Search, social, display and programmatic — planned, bought and optimised against cost per outcome.
In short
What is Paid Media?
Paid media is advertising a business pays to place across search, social media, display networks and programmatic channels. Lulonke plans, buys and optimises paid media against cost per outcome rather than clicks, covering Google Ads, paid social, programmatic and display, conversion tracking and landing page optimisation.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Growing Businesses, Education
- What it includes
- Google Ads, Paid social, Programmatic and display, Conversion tracking, Landing page optimisation
- Investment
- From R9,500 – R18,000 / mo
- Timeline
- Month-to-Month (3-Month Initial Horizon) · Dedicated Senior Media Buyer
- Where
- Based in Johannesburg, working with businesses across South Africa
Managed Across Premier Global Ad Exchanges & Platforms
Deploying high-converting visual and video assets with algorithmic bid optimization and server-side tracking.
The problem
What problems does Paid Media solve?
Paid media is the fastest way to buy demand and the fastest way to waste money. The difference is usually structure: how campaigns are segmented, what the landing experience does, and whether conversions are being measured accurately enough to optimise against.
What we do
What our Paid Media service includes
Google Ads
Search, Shopping, Performance Max and YouTube, structured so spend follows intent.
Paid social
Meta, LinkedIn and TikTok, matched to where the audience genuinely is rather than where it is fashionable to be.
Programmatic and display
Audience buying across the open web with placement and brand-safety controls in place.
Conversion tracking
Server-side and client-side measurement built to survive browser privacy changes.
Landing page optimisation
The page the ad points at, treated as part of the campaign rather than an afterthought.
How it works
How we deliver Paid Media, step by step
- 01Account auditStructure, wasted spend, tracking accuracy and where the budget is genuinely working.
- 02Rebuild the structureCampaign architecture that makes optimisation possible instead of guesswork.
- 03Launch and learnControlled tests on audience, creative and bidding with enough volume to be conclusive.
- 04Scale what returnsIncrease spend where marginal return holds, and cut where it does not.
Proof
Who Paid Media is for
This solution is applied most often in the sectors below. Published case studies for this service are in preparation — we do not put client results on the site before the client has verified them.
Investment & Scoping
Paid Media pricing and timelines in South Africa
Performance Paid Media Management
Algorithmic targeting, creative fatigue rotation, and CAPI telemetry that stops ad budget leakage.
Growth Acquisition Engine
For businesses spending R25k to R100k/mo in direct ad spend across Google and Meta.
- Full campaign structure & negative keyword maintenance
- Conversions API (CAPI) server-side tracking
- A/B ad creative testing & weekly copy iteration
- Landing page conversion telemetry audit
- Live data dashboard with closed-loop ROAS
Scale Portfolio Management
For high-volume accounts spending R100k+ monthly across multi-channel funnels.
- Omnichannel orchestration (Search, PMax, Meta, LinkedIn)
- Custom creative matrix with weekly video & static refreshes
- Multi-touch revenue attribution sync with CRM
- Daily bid calibration & budget pacing management
- Direct Slack channel with senior growth strategist
Related
Related growth services
Further reading
Guides on Paid Media
- Meta Ads for B2B and high-ticket services in South Africa: how to scale profitablyHow South African B2B and high-ticket service businesses use Facebook and Instagram ads: when Meta works, campaign structure, creative, lead quality, the Conversions API and budgets.
- Google Ads in South Africa: a working guide to costs, campaigns and spending wellHow Google Ads works, what it costs in South Africa, which campaign types to use, how to measure properly and where budgets quietly leak.
- Digital advertising across Johannesburg, Pretoria and Midrand: how to target GautengWhy Gauteng is several markets rather than one, how to structure Google and Meta campaigns by area, which channels suit which goals, and what digital advertising costs.
Questions
Paid Media: frequently asked questions
Do you charge a percentage of ad spend?
We will discuss fee structure openly. Percentage-of-spend creates an incentive to spend more, which is worth being honest about when choosing a model.
Who owns the ad accounts?
You do, always. We work inside accounts you own so that leaving us never means losing your history.
What if our tracking is broken?
We fix it before changing spend. Optimising against inaccurate conversion data makes things worse, not better.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.