Growth • Paid Media
Paid MediaBuy attention that converts.
Search, social, display and programmatic — planned, bought and optimised against cost per outcome.
The problem
What this solves.
Paid media is the fastest way to buy demand and the fastest way to waste money. The difference is usually structure: how campaigns are segmented, what the landing experience does, and whether conversions are being measured accurately enough to optimise against.
What we do
Paid Media in practice.
Google Ads
Search, Shopping, Performance Max and YouTube, structured so spend follows intent.
Paid social
Meta, LinkedIn and TikTok, matched to where the audience genuinely is rather than where it is fashionable to be.
Programmatic and display
Audience buying across the open web with placement and brand-safety controls in place.
Conversion tracking
Server-side and client-side measurement built to survive browser privacy changes.
Landing page optimisation
The page the ad points at, treated as part of the campaign rather than an afterthought.
How it works
The method.
- 01Account auditStructure, wasted spend, tracking accuracy and where the budget is genuinely working.
- 02Rebuild the structureCampaign architecture that makes optimisation possible instead of guesswork.
- 03Launch and learnControlled tests on audience, creative and bidding with enough volume to be conclusive.
- 04Scale what returnsIncrease spend where marginal return holds, and cut where it does not.
Proof
Who this is for.
This solution is applied most often in the sectors below. Published case studies for this service are in preparation — we do not put client results on the site before the client has verified them.
Investment & Scoping
Delivery and commercial clarity.
Performance Paid Media Management
Algorithmic targeting, creative fatigue rotation, and CAPI telemetry that stops ad budget leakage.
Growth Acquisition Engine
For businesses spending R25k to R100k/mo in direct ad spend across Google and Meta.
- Full campaign structure & negative keyword maintenance
- Conversions API (CAPI) server-side tracking
- A/B ad creative testing & weekly copy iteration
- Landing page conversion telemetry audit
- Live data dashboard with closed-loop ROAS
Scale Portfolio Management
For high-volume accounts spending R100k+ monthly across multi-channel funnels.
- Omnichannel orchestration (Search, PMax, Meta, LinkedIn)
- Custom creative matrix with weekly video & static refreshes
- Multi-touch revenue attribution sync with CRM
- Daily bid calibration & budget pacing management
- Direct Slack channel with senior growth strategist
Related
Others in the growth pillar.
Questions
Straight answers.
Do you charge a percentage of ad spend?
We will discuss fee structure openly. Percentage-of-spend creates an incentive to spend more, which is worth being honest about when choosing a model.
Who owns the ad accounts?
You do, always. We work inside accounts you own so that leaving us never means losing your history.
What if our tracking is broken?
We fix it before changing spend. Optimising against inaccurate conversion data makes things worse, not better.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.