Growth • Conversion Optimisation
Conversion OptimisationTurn existing website traffic into paying customers.
A/B testing, user friction analysis, landing page redesigns, and funnel optimisation to maximize conversion rates.
The problem
What this solves.
Doubling ad spend to double sales is expensive. Doubling your conversion rate yields the exact same revenue increase at a fraction of the cost. Most sites lose 95%+ of traffic due to subtle UX friction, weak value propositions, and confusing checkout flows.
What we do
Conversion Optimisation in practice.
UX & Friction Audits
Analyze heatmaps, session recordings, and user drop-off points across all site funnels.
A/B & Multivariate Testing
Test headlines, call-to-action buttons, forms, and layouts against live traffic.
Landing Page Engineering
Build high-converting, mobile-optimised landing pages tailored to targeted ad campaigns.
Checkout & Form Friction Reduction
Streamline multi-step checkout processes and lead capture forms to minimize dropouts.
Value Proposition & Copy Tuning
Refine messaging to instantly communicate trust, authority, and product clarity.
How it works
The method.
- 01Analytics & Heatmap AnalysisEvaluate where users pause, scroll, click, and abandon across primary landing pages.
- 02Hypothesis DevelopmentFormulate prioritized test ideas based on behavioral data and usability heuristics.
- 03Experimentation & BuildDeploy controlled split tests using lightweight scripts that preserve page speed.
- 04Implement & ScalePermanently roll out winning test variations into the core site code.
Proof
Where this has been built.
Ekashop
The township marketplace.
A multi-sided marketplace unifying spaza shops, township kitchens, liquor outlets and local apparel brands with delivery drivers and buyers — inventory, logistics and payments in one system.
View Case StudyInvestment & Scoping
Delivery and commercial clarity.
Lulonke Growth Score Diagnostic
Instant automated scan that reveals exactly where your digital presence leaks revenue.
Instant Digital Audit
Comprehensive analysis of page speed, mobile telemetry, and conversion barriers.
- First Contentful Paint & Core Web Vitals telemetry
- Search indexing & structured data inspection
- Meta pixel & Google tag verification
- Personalised engineering recommendations
Related
Others in the growth pillar.
Questions
Straight answers.
How much website traffic do we need for CRO testing?
Statistical A/B testing works best with at least 5,000 monthly visitors. For lower traffic sites, we implement proven UX and copywriting best practices directly.
Will CRO testing slow down our website?
No. We use modern, asynchronous testing tools and server-side configurations that eliminate page flickering and loading lags.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.