Growth • Conversion Optimisation
Conversion OptimisationTurn existing website traffic into paying customers.
A/B testing, user friction analysis, landing page redesigns, and funnel optimisation to maximize conversion rates.
In short
What is Conversion Optimisation?
Conversion rate optimisation (CRO) is the process of increasing the share of website visitors who become leads or customers. Lulonke audits user experience and friction, runs A/B and multivariate tests, engineers landing pages and reduces checkout and form drop-off, so existing traffic produces more revenue before more is bought.
Reviewed by the Lulonke Solutions team
- Best for
- Retail & E-commerce, Professional Services, Construction
- What it includes
- UX & Friction Audits, A/B & Multivariate Testing, Landing Page Engineering, Checkout & Form Friction Reduction, Value Proposition & Copy Tuning
- Where
- Based in Johannesburg, working with businesses across South Africa
Optimised Through Behavioral Replay & A/B Experimentation Stacks
Turning existing clicks into qualified revenue with rigorous hypothesis testing and usability science.
The problem
What problems does Conversion Optimisation solve?
Doubling ad spend to double sales is expensive. Doubling your conversion rate yields the exact same revenue increase at a fraction of the cost. Most sites lose 95%+ of traffic due to subtle UX friction, weak value propositions, and confusing checkout flows.
What we do
What our Conversion Optimisation service includes
UX & Friction Audits
Analyze heatmaps, session recordings, and user drop-off points across all site funnels.
A/B & Multivariate Testing
Test headlines, call-to-action buttons, forms, and layouts against live traffic.
Landing Page Engineering
Build high-converting, mobile-optimised landing pages tailored to targeted ad campaigns.
Checkout & Form Friction Reduction
Streamline multi-step checkout processes and lead capture forms to minimize dropouts.
Value Proposition & Copy Tuning
Refine messaging to instantly communicate trust, authority, and product clarity.
How it works
How we deliver Conversion Optimisation, step by step
- 01Analytics & Heatmap AnalysisEvaluate where users pause, scroll, click, and abandon across primary landing pages.
- 02Hypothesis DevelopmentFormulate prioritized test ideas based on behavioral data and usability heuristics.
- 03Experimentation & BuildDeploy controlled split tests using lightweight scripts that preserve page speed.
- 04Implement & ScalePermanently roll out winning test variations into the core site code.
Proof
Where we have delivered Conversion Optimisation
Ekashop
The township marketplace.
A multi-sided marketplace unifying spaza shops, township kitchens, liquor outlets and local apparel brands with delivery drivers and buyers — inventory, logistics and payments in one system.
View Case StudyInvestment & Scoping
Conversion Optimisation pricing and timelines in South Africa
Turnaround Mandates & Growth Partnerships
We embed directly alongside leadership to overhaul marketing, redesign funnels, and align technical architecture with compounding gross margin growth.
Key Cost Drivers
Scoping Milestones
Related
Related growth services
Questions
Conversion Optimisation: frequently asked questions
How much website traffic do we need for CRO testing?
Statistical A/B testing works best with at least 5,000 monthly visitors. For lower traffic sites, we implement proven UX and copywriting best practices directly.
Will CRO testing slow down our website?
No. We use modern, asynchronous testing tools and server-side configurations that eliminate page flickering and loading lags.
Next step
Ready to build your next growth engine?
Tell us where your business is today. We’ll identify where technology, intelligence and marketing can take it next.