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01 • Investment Framework

Transparent benchmarks for predictable growth engines.

We believe in complete commercial clarity. Explore our transparent starting investment benchmarks for standardized solutions (Category A) and our structured discovery framework for custom enterprise architectures (Category B).

Category A • Standardized Solutions

Transparent Starting Investment Benchmarks

Fixed-scope deliverables and predictable retainers designed to eliminate guesswork and allow your team to self-qualify immediately.

Web Platforms & Digital Storefronts

High-speed Next.js platforms built for real-world conversion.

Engineered for sub-second mobile performance across South African networks with complete source code ownership.

Brochure Site

R15,000 – R45,000
One-off
Delivery: 2 – 3 Weeks

Clean, high-performance web presence for service firms establishing verified credibility.

Best Suited For:B2B service providers and professional practices requiring immediate credibility.
  • 4–8 Bespoke page templates
  • Responsive Next.js / TypeScript architecture
  • Core Web Vitals mobile optimization
  • Integrated contact & lead capture forms
  • Search Console & Analytics telemetry
Book Assessment & Scope

Custom Business Web App

R45,000 – R150,000
One-off
Delivery: 3 – 6 Weeks

Multi-template digital platform with bespoke design system and marketing integrations.

Best Suited For:Growing enterprises scaling multi-channel acquisition and content authority.
  • 10–25 Custom page layouts & components
  • Headless CMS for seamless team editing
  • CRM lead routing & webhook automations
  • Technical SEO & schema structured data
  • Sub-second First Contentful Paint (FCP)
Book Assessment & Scope

Headless E-Commerce

R80,000 – R350,000+
One-off
Delivery: 6 – 10 Weeks

Decoupled storefront with sub-second checkout, local payment gateways, and inventory sync.

Best Suited For:High-volume retailers scaling past R500k+ monthly GMV.
  • Next.js Commerce frontend + API backend
  • Ozow, PayFast, Payflex & Capitec Pay rails
  • Automated inventory & courier webhooks
  • Server-Side Conversion API (CAPI) tracking
  • Dynamic cart abandonment recovery funnels
Book Assessment & Scope

SEO & Search Dominance Retainers

Technical health, intent clusters, and authority that moves rankings.

Structured to capture high-intent commercial buyers without temporary hacks or low-value fluff.

Regional Market Dominance

R12,500 – R25,000 / mo
Monthly Retainer
Delivery: Continuous (Quarterly Reviews)

Dominate local pack and regional commercial search across Gauteng, Western Cape, or KZN.

Best Suited For:Regional service businesses and high-ticket practices targeting local supremacy.
  • Complete technical & Core Web Vitals maintenance
  • Google Business Profile & local citation dominance
  • Monthly high-authority commercial intent pages
  • Search Console indexing & ranking telemetry
  • Dedicated quarterly roadmap & strategy call
Book Assessment & Scope

National Programmatic Authority

R28,000 – R45,000+ / mo
Monthly Retainer
Delivery: Continuous (Monthly Sprint Cycles)

Large-scale keyword clusters, programmatic SEO databases, and competitive market displacement.

Best Suited For:National brands, directories, and multi-location commercial operators.
  • Programmatic long-tail database architecture
  • Multi-metro search dominance across South Africa
  • Advanced technical schema & semantic entity graphs
  • Backlink acquisition & industry authority placement
  • Bi-weekly conversion rate & pipeline reviews
Book Assessment & Scope

Performance Paid Media Management

Google, Meta, and LinkedIn ad management tied directly to revenue.

Algorithmic targeting, creative fatigue rotation, and CAPI telemetry that stops ad budget leakage.

Growth Acquisition Engine

R9,500 – R18,000 / mo
Monthly Retainer
Delivery: Month-to-Month (3-Month Initial Horizon)

For businesses spending R25k to R100k/mo in direct ad spend across Google and Meta.

Best Suited For:Businesses looking to scale predictable inbound lead flow.
  • Full campaign structure & negative keyword maintenance
  • Conversions API (CAPI) server-side tracking
  • A/B ad creative testing & weekly copy iteration
  • Landing page conversion telemetry audit
  • Live data dashboard with closed-loop ROAS
Book Assessment & Scope

Scale Portfolio Management

10% – 15% of Ad Spend
Monthly Retainer
Delivery: Dedicated Senior Media Buyer

For high-volume accounts spending R100k+ monthly across multi-channel funnels.

Best Suited For:Established brands scaling aggressive acquisition budgets.
  • Omnichannel orchestration (Search, PMax, Meta, LinkedIn)
  • Custom creative matrix with weekly video & static refreshes
  • Multi-touch revenue attribution sync with CRM
  • Daily bid calibration & budget pacing management
  • Direct Slack channel with senior growth strategist
Book Assessment & Scope

WhatsApp Conversational AI Agents

Sub-minute customer query resolution with zero hallucination.

Ground-truth RAG conversational agents integrated directly with WhatsApp Cloud API and your CRM.

Support & Lead Qualification Agent

R25,000 setup + R6,500 / mo
Setup + SLA
Delivery: 10 – 14 Days Setup

Automate 70%+ of inbound customer inquiries, quotes, and lead qualification on WhatsApp.

Best Suited For:Companies handling 500+ monthly customer chats with delayed response times.
  • Meta Cloud WhatsApp Business API integration
  • Grounding on company SOPs, pricing, and FAQ documents
  • Automated lead qualification & CRM pipeline sync
  • Deterministic tool execution (order tracking / bookings)
  • Seamless human agent escalation with full chat history
Book Assessment & Scope

Lulonke Growth Score Diagnostic

Automated telemetry audit of speed, SEO, and tracking health.

Instant automated scan that reveals exactly where your digital presence leaks revenue.

Instant Digital Audit

Free (R0)
Free Diagnostic
Delivery: Instant (Under 60s)

Comprehensive analysis of page speed, mobile telemetry, and conversion barriers.

Best Suited For:Any business owner wanting an honest, data-backed diagnostic of their site.
  • First Contentful Paint & Core Web Vitals telemetry
  • Search indexing & structured data inspection
  • Meta pixel & Google tag verification
  • Personalised engineering recommendations
Book Assessment & Scope
Category B • Consultative & Enterprise

Custom Scoped Architectures & Partnerships

Complex multi-system architectures, custom machine learning pipelines, and turnaround mandates scoped via diagnostic discovery.

Enterprise AI & Growth Intelligence Layer

Unifying fragmented marketing, CRM, and financial data into one source of truth.

We break down the silos between ad platforms, web telemetry, CRM deals, and bank receipts, deploying custom predictive machine learning and closed-loop revenue attribution.

Scoped via Diagnostic Audit (Typically R65,000 – R220,000 initial architecture)

✦ Key Investment Drivers

Source Count & Pipeline Complexity
Number of distinct data silos (Google Ads, Meta CAPI, GA4, HubSpot/Salesforce, custom ERPs, and billing engines).
Warehouse & Compute Architecture
Cloud infrastructure requirements (BigQuery, PostgreSQL, Snowflake) and real-time vs batch synchronization cadence.
Machine Learning Models
Custom time-series forecasting, predictive customer lifetime value (LTV), and multi-touch algorithmic attribution.
Executive Dashboard & Alerting System
Custom decision dashboards for founders and C-suite, complete with anomaly alerts sent directly to Slack or email.

▲ Scoping & Delivery Milestones

STAGE 01
Diagnostic Discovery & Telemetry Audit3–5 Days
System mapping, data reconciliation audit, and fixed-scope architectural specification.
STAGE 02
Data Warehouse & Schema Modelling2–3 Weeks
Unified data model with standardized revenue, lead, and CAC definitions across all sources.
STAGE 03
Attribution & ML Pipeline Deployment2–4 Weeks
Closed-loop tracking, predictive scoring models, and automated reporting dashboards.
STAGE 04
Continuous Decision Support & SLAOngoing
Weekly data health checks, algorithm fine-tuning, and executive performance reviews.

Bespoke Software Applications & Portals

Custom digital platforms, customer portals, and enterprise mobile apps.

Engineered for complex workflows, role-based security, multi-tenant databases, and compliance with South African regulatory standards (such as OHS Act, POPIA, and financial regulations).

Scoped via Product Blueprint (Typically R150,000 – R500,000+ per release cycle)

✦ Key Investment Drivers

User Roles & Workflow Complexity
Granular permissions, multi-tier approval chains, and multi-tenant organizational hierarchies.
Third-Party System Integrations
Connecting legacy ERPs (SAP, Syspro, Sage), payment gateways, identity providers, and government APIs.
Offline Capability & Mobile Cross-Platform
Local data caching, background syncing, and native iOS/Android device feature access.
Compliance & SLA Standards
POPIA audit logging, enterprise encryption, disaster recovery protocols, and infrastructure engineered to the availability targets agreed in your contract.

▲ Scoping & Delivery Milestones

STAGE 01
Technical Scoping & Interactive Wireframes1–2 Weeks
Functional specifications, clickable Figma prototypes, and complete API contract definitions.
STAGE 02
Core Engine & Database Engineering3–6 Weeks
Secure backend microservices, database schemas, authentication, and core business logic.
STAGE 03
Frontend UI & Integration Testing3–5 Weeks
Pixel-perfect responsive interfaces, automated unit tests, and staging environment verification.
STAGE 04
Production Deployment & SLA ManagementContinuous
Zero-downtime CI/CD deployment, cloud monitoring, and dedicated engineering maintenance.

Turnaround Mandates & Growth Partnerships

Hybrid retainers and performance-share models for high-growth enterprises.

We embed directly alongside leadership to overhaul marketing, redesign funnels, and align technical architecture with compounding gross margin growth.

Custom Mandate (Audited baseline + hybrid performance retainer)

✦ Key Investment Drivers

Audited Historical Margin & Volume
Analysis of your current unit economics, gross margins, CAC, and operational fulfillment capacity.
Scope of Growth Intervention
Whether the mandate requires full tech rebuild, ad account restructuring, CRO overhaul, or sales enablement.
Performance Incentive Structure
Alignment on revenue-share or gross margin delta thresholds above historical benchmarks.

▲ Scoping & Delivery Milestones

STAGE 01
Financial & Growth Baseline Audit1 Week
Deep inspection of historical unit economics, conversion bottlenecks, and addressable headroom.
STAGE 02
90-Day Execution Roadmap1 Week
Prioritized sprint schedule across technology, funnel CRO, and acquisition channels.
STAGE 03
Active Growth Sprint ExecutionQuarterly
Weekly sprint deliverables, daily campaign management, and fortnightly C-suite reviews.
03 • Frequently Asked Questions

Commercial & Pricing Clarity

Straightforward answers regarding fee structures, client asset ownership, and execution timelines.

Why do some solutions have starting ranges while others require scoping?

Standardized solutions (like website builds, SEO retainers, and paid media management) have predictable operational requirements and deliverable milestones. Complex enterprise solutions (such as custom multi-source AI data layers and custom ERP middleware) depend entirely on legacy database structures, data volume, and API endpoints, requiring a diagnostic audit to price accurately.

Do you charge percentage-of-spend or fixed retainers for paid ads?

For growth accounts spending between R25k and R100k monthly, we use transparent fixed monthly management tiers so your fees remain predictable. For enterprise accounts scaling R100k+ monthly across multi-channel funnels, we offer performance-aligned percentage-of-spend or hybrid retainer structures.

Who owns the source code, ad accounts, and data pipelines?

You own 100% of everything. Your Google Ads, Meta CAPI, analytics properties, Git source code repositories, and data warehouse instances are registered in your company name. We never hold your business assets hostage with proprietary lock-in.

How quickly can an engine launch?

Brochure websites and WhatsApp AI agents typically launch in 10–14 days. Custom business web applications and paid media campaign restructures take 3–6 weeks. Enterprise growth intelligence layers and bespoke software platforms are delivered in structured 2-week agile sprint milestones.

What happens after launch?

Every project includes post-launch monitoring, warranty support, and clear options for ongoing SLA management, continuous SEO indexing, and algorithmic ad optimization.

Get an exact, tailored proposal for your business.

Book a 30-minute growth diagnostic call. We will inspect your current systems, audit your acquisition channels, and deliver a transparent fixed-scope roadmap within 48 hours.