In South Africa, email open rates hover around 18%–22%, while WhatsApp open rates routinely surpass 90%. If your marketing forces a prospect off WhatsApp and onto an email chain or complex web form, you introduce immediate conversion drop-off.
Click-to-WhatsApp (CTWA) ads combined with automated conversational qualification deliver the shortest possible path between ad click and sales conversation.
The CTWA Funnel Architecture
- Targeted ad creative — Highlighting a clear, low-friction offer with a direct WhatsApp CTA button
- Pre-populated message prompts — Giving the user a frictionless one-tap question to start the dialogue
- Automated qualification bot — Asking 3 essential qualifying questions before assigning to a human sales rep
- Instant CRM deal creation — Automatically syncing phone number, responses, and conversation transcript into your central pipeline